You’ve been there before. You’re on a website and you’re left feeling overwhelmed by all the information they’ve crammed onto their site. Or, you still have tons of questions because there is so little info. So when it comes to your own site, how do you know what information needs to be there? Today, I’m going to share with you the 5 most essential pages for a website that converts.
Home Page
Your homepage is the first impression your audience has with your website and possibly your brand. You have about 8 seconds to grab their attention and a well designed homepage increases the likelihood of visitors sticking around.
So what do you need to do to ensure you have an engaging homepage:
- Clearly state what you do and who you do it for
- Use on brand images that captivate and build interest
- Use engaging copy to keep visitors engaged
- Utilize strong call-to-actions
- Clear navigation
About Page
Your about page is another key page on your website, but don’t mistakenly think an about page is a bio page. It’s not. It’s actually a sales page, and you’re selling who you serve, and how you help. You want most of this page to address THEIR needs. Your about page should be about how you and your experience can help your ideal clients. Think about what it is that your client wants to achieve by working with you and write your about page copy around that.
Of course you can also include some personal information so that your ideal clients get to know you as a person but don’t make this the first thing they see.
Contact Page
Keep your contact page short and sweet but be sure to make it clear how your audience can get in touch with you. While it may be tempting to capture as many details as you can with a long form, I recommend keeping it short and sweet, capturing only the key information. Long contact forms can put people off and could turn away potential clients.
Also, you want to share your phone number and email address. If you have a physical location, share the physical street address as well. If a potential client has a question, that means they have an interest in your business. You want to make the process of reaching out to you as easy as possible.
Blog Page
To blog or not to blog? That is the question. Having a blog shows your potential client:
- that you have an expertise in a specific area.
- that you have something valuable to share.
- gives your reader great and helpful content.
Another reason why blogs are so important is that it helps with your Google ranking. The more you blog and share on social media, the more website traffic you’ll receive. Readers will share your amazing content and keep coming back for more. This is where you build the Know, Like and Trust factor that everyone talks about. Eventually, these casual readers will become raving fans and future clients.
Services or Products Page
Of course, your website visitors want to know what products or services you offer. This is where a products or services page is essential. If you are a service provider, you can list your packages, prices, and details of your service. If you sell products, you can display your products and make it easy to buy.
Remember, your ideal clients want to know more about the transformation they get by working with you than the offer itself. Be sure to include testimonials from previous clients.
If you are in the process of DIYing or making changes to your website, then check out my free Complete Website Checklist. This checklist will help you create a website that converts.
Ready for a new Showit website? Email me!
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