I'm Stephanie, brand and website designer with a love for helping women build their dream business. I'm here to help you get get that custom look for your business - without the custom price.
Creating your brand identity can feel a wee bit overwhelming, right? Not knowing where to start, especially when you know that having consistency is so important for brands, can keep you from building your brand and moving forward with your business.
To help you gain clarity on your branding elements, below I’ve created a guide to all of the things you need to consider in order to create an unforgettable brand!
But, before you start creating the visual aspects of your brand identity, it’s important to make sure that you have completed your brand strategy first. Building your brand identity is like writing a book. You need to have a clear idea of your brand message, how you want to convey your message to your Ideal Client, and who that Ideal Client is the key to an effective brand identity.
Getting clarity on these things will determine how you will create your brand identity.
Your logo is the first thing to think about when creating your brand identity! It is a visual representation of your business and will be seen by everyone. You want to make sure your logo will stand the test of time and is usable everywhere you may need it,
Your logo doesn’t need to be flashy or elaborate. Sometimes, simpler is better and can be way more impactful than a logo that is super intricate. Think about each element and what it says about your business. If there isn’t a reason for it, then remove it.
Your logo will also be used in a variety of ways. Having just one logo isn’t enough. Logo variations are essential for the situation where your main logo is simply too long and won’t fit. Submarks and alternative logos are great for social media profile pictures, digital graphics like blog post graphics, Instagram posts images, favicon, watermark, footer logo and so on.
Related Post: Create the Perfect Logo Design for Your Brand
When done right, your colours can be just as impactful as your logo. They set the mood for your brand and help to draw in your audience. However, when designing your brand, it is easy to go overboard.
So you’re not using the entire rainbow, here is my suggested formula for choosing an effective brand colour palette:
This should give you a colour palette that is flexible but consistent for use in many situations for some great brand recognition.
Related Post: How To Choose The Right Colours For Your Brand
Across your brand, you are going to use fonts on your website, in social media graphics, printed material, and more. And there are so many font choices, ranging from script fonts to modern fonts, to retro fonts, the list goes on. But, as with your colour palette, don’t overdo it! Pick 2-3 fonts and keep it consistent. If you feel like you need more than 3 fonts, you can always play with font weight, colour, and size to change up how they look while maintaining consistency.
Both your colours and fonts should be chosen carefully to represent the feeling that you want your brand to convey. When you thoughtfully put these two together it can be an amazing way to tell the right story, but if you do it wrong, the story can derail quickly.
Patterns are a great way to inject some of your brand personality across your social media, your website, and on printed materials. They are flexible in that you can use the individual shapes and elements of the pattern on their own, or use the pattern in its entirety.
Patterns are perfect for creating backgrounds, indicating new sections, adding interest to simple information, and branding your content. Having a pattern or two is a really helpful and flexible asset for your brand to be able to use, so think about what patterns you could use!
Ready to upgrade your brand identity? Email me at firstname.lastname@example.org or visit my website at openbookdesignco.com to reserve a spot in my calendar! Although I live in Hamilton, ON I offer my design services to clients all over Canada and the world!
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