There are so many ways to build trust with your website. The know, like, trust factor is the part of the process of converting website visitors to clients or customers. Potential clients already KNOW you, they’ve been following what you do and they LIKE what they see however in order to decide to work with you, they need to TRUST you. So how do you build trust with your website?
Build Trust With Your Website
Make it Secure
The first chance your website has to earn trust is within its URL. It doesn’t matter the content on your website, a website visitor will want to ensure that the website is secure.
Look in the top left-hand corner of the page next to the URL address. If you see a padlock, this shows that the website is HTTPS secure. This protects your website’s users from “man-in-the-middle” attacks, where someone steals the information being sent to a website.
Making your website secure is one of the biggest things you can do for trust and it certainly goes a long way. Showit provides free SSL (HTTPS) Certificates on all hosting plans, so you don’t even have to worry about it!
Build Trust With Your Website
Professional Design
It’s human nature. As much as we don’t want to admit, we do judge a book by it’s cover. Think of your website as your online storefront. It’s where potential customers are going to go to learn more about your business. It has to look good.
Think of it like this, you have two coffee shops to choose from. Are you going to the one that’s dingy and rundown, with broken signage? Or do you choose the shop that has a clean storefront, beautiful signage, and you can tell people are enjoying a good quality product? I’m guessing you’ll pick door number two.
The same applies when it comes to your website. Once visitors go onto your beautifully designed website, and they like what they see, they will stick around. Bad design will send them away.
Maintaining a cohesive brand identity is extremely important when growing a successful business. Your brand identity is not just your logo, it’s everything your potential clients see. From your social media graphics, to your marketing stationery, to your website. Consistency is key to building trust.
Build Trust With Your Website
Easy Navigation
Your website not only needs to look good but it needs to be easy to navigate. Visitors to your website need to easily find their way around.
Most people visiting your website are visiting for a reason. Determine the goals your audience is trying to achieve — and then have a plan to get them there!
Without a plan, your amazing website ends up being significantly less useful. If the user can’t easily navigate their way to what they’re looking for, they will leave your website before finding it.
Be sure to use a clearly structured and labeled navigation bar, with plenty of references throughout your website to the various pages visitors may like to explore.
Build Trust With Your Website
Clear Messaging
Great design does not make an amazing website. Your messaging is another important factor to consider on your website. You want your website visitors to know quickly whether you are someone that can help them. Who you serve and how you help those dream clients is exactly what should go at the top of your homepage. If a website visitor can easily see these points then they will be more likely to stick around to find out more. If they are unsure when landing on your website what it is that you do, then they will more than likely go elsewhere.
Build Trust With Your Website
Blog Content
Blogging is amazing for building trust online. There’s no better way to show your potential clients your expertise and value than by sharing extremely valuable content for free.
When writing blog posts, first have realistic expectations about how often you will write a new post. Whether it’s once a week or once a month just make sure you stick to it. Second, think about what questions your ideal clients may have when needing your services. What are they struggling with and how can you help them? If your ideal clients can see via your blog that you know what you are talking about then they are more likely to contact you and share your wisdom.
Build Trust With Your Website
Client Testimonials
You’ve ticked all the boxes for creating your business website. You’ve created a cohesive brand identity and website. Your messaging is clear. You’re constantly putting out great content. There’s still one thing you need before clients make a commitment to working with you – what other people are saying about working with you.
Reviews are such an important part of the purchasing process for many people. And when reviews are missing, it makes people wonder whether it’s a reliable product or service.
Think about the last time you bought something from Amazon. You probably looked at the reviews—even if the product was cheap. Now imagine you were buying something that was thousands of dollars. The reviews are gonna count for something.
Client testimonials are so important when it comes to building trust with your website. If you can add a picture and a name to your testimonials then even better. I’d recommend adding testimonials to the important pages of your website such as your homepage, your services page and even your contact page. People are much more likely to see it than if you had a page dedicated to testimonials on your website.
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