Maybe you spent hours creating your own brand and web design. Maybe you hired a brand and web designer. Knowing how to successfully carry your brand throughout all areas of your business is an important step in growing your business.  Today I’m talking about brand consistency and the easy steps you can take to ensure […]

Building your brand is like writing a book. You need to have a clear direction of where you want to go. If your story is confusing, your reader is going to be lost and maybe lose interest. It’s the same with your brand. People may judge the book by it’s cover. What’s the experience people […]

What is a mood board and why do you need one? You have most likely seen a mood board before, but maybe you’re not exactly sure what they’re for or how they help with your branding. Well friends, I’m going to help you learn what they are and how you can use one to help […]

Creating your brand identity can feel a wee bit overwhelming, right? Not knowing where to start, especially when you know that having consistency is so important for brands, can keep you from building your brand and moving forward with your business.  To help you gain clarity on your branding elements, below I’ve created a guide […]

Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Branding is so much more than your logo. It is the heart and soul behind your business. A strong brand identity, including logo variations, is a system that represents you, your missions and values. Having a strong brand creates a cohesive experience and connection for your audience. It also helps your business grow. Having just […]

Selecting the colours for your brand is such an exciting part of the branding process, but how do you choose the right colours? It’s more than just picking your favourite colours and adding them to your website and marketing. There are some steps to take and elements to consider before finalizing your brand colours. Ideal […]

A brand style guide is created as a blueprint for the visual aspects of a brand. It’s a simple tool that will ensure your branding remains consistent creating a memorable and trustworthy brand. One of the things I like to do for the  entrepreneurs and small businesses I work with on custom brand and web […]