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tips and tricks to help your business grow

How to Have a Cohesive Brand

August 10, 2021

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Maybe you spent hours creating your own brand and web design. Maybe you hired a brand and web designer. Knowing how to successfully carry your brand throughout all areas of your business is an important step in growing your business.  Today I’m talking about brand consistency and the easy steps you can take to ensure […]

Brand Tips, Branding

Branding Mistakes to Avoid

Branding Mistakes to Avoid

June 23, 2021

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Building your brand is like writing a book. You need to have a clear direction of where you want to go. If your story is confusing, your reader is going to be lost and maybe lose interest. It’s the same with your brand. People may judge the book by it’s cover. What’s the experience people […]

Brand Tips, Branding

Creating a mood board can be a really fun and inspiring part of the branding process. Your mood board should include photos, typography, colours, patterns, and textures. Combined, these elements will give you the visual direction for your brand’s design. Now you just need to know how to use your mood board.  After going through […]

Utilize Your Mood Board

May 18, 2021

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What Is a Mood Board & Why Do You Need One?

Why Your Business Needs a Mood Board

February 23, 2021

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What is a mood board and why do you need one? You have most likely seen a mood board before, but maybe you’re not exactly sure what they’re for or how they help with your branding. Well friends, I’m going to help you learn what they are and how you can use one to help […]

Brand Tips, Branding, Design

Branding Elements For Your Brand Identity

January 19, 2021

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Creating your brand identity can feel a wee bit overwhelming, right? Not knowing where to start, especially when you know that having consistency is so important for brands, can keep you from building your brand and moving forward with your business.  To help you gain clarity on your branding elements, below I’ve created a guide […]

Brand Tips, Branding, Design, Featured

Are you struggling to be consistent with your branding? There are a few things that I’ve noticed as to why it’s so hard to be consistent with your branding. Reason one – you only have a logo. If you only have a logo, it’s really difficult to expand into things like Pinterest templates, a media […]

Consistent with your branding

August 20, 2020

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Create the Perfect Logo Design for Your Brand

August 4, 2020

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Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Brand Tips, Branding, Design

Logo Variations For Your Business

Logo Variations

July 6, 2020

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Branding is so much more than your logo. It is the heart and soul behind your business. A strong brand identity, including logo variations, is a system that represents you, your missions and values. Having a strong brand creates a cohesive experience and connection for your audience. It also helps your business grow. Having just […]

Brand Tips, Branding

Colour plays an important role in your brand. Colour can affect how your brand is perceived and how it makes people feel.  Do the colours of a package make us choose one brand over another? Does the colour of an icon make us more likely to click on it? The short answer is yes.  Colour […]

January 17, 2020

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How to Choose the Right Colours for Your Brand

December 26, 2019

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Selecting the colours for your brand is such an exciting part of the branding process, but how do you choose the right colours? It’s more than just picking your favourite colours and adding them to your website and marketing. There are some steps to take and elements to consider before finalizing your brand colours. Ideal […]

Brand Tips, Branding, Design

What is a Brand Style Guide?

December 17, 2019

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A brand style guide is created as a blueprint for the visual aspects of a brand. It’s a simple tool that will ensure your branding remains consistent creating a memorable and trustworthy brand. One of the things I like to do for the  entrepreneurs and small businesses I work with on custom brand and web […]

Brand Tips, Branding, Design, Web Design

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