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tips and tricks to help your business grow

What is Branding & Why is it Important?

Couch with open laptop, blanket and pillows in front of window

September 14, 2021

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I’m sure you’ve heard the word branding floating around places like Instagram and Pinterest. You know it’s something you should be doing, but you aren’t really sure what it is and why branding is important for your business. Well, you’re not alone! Many business owners struggle to understand branding, what it is, and why it’s […]

Branding, Design, Featured

How to Have a Cohesive Brand

August 10, 2021

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Maybe you spent hours creating your own brand and web design. Maybe you hired a brand and web designer. Knowing how to successfully carry your brand throughout all areas of your business is an important step in growing your business.  Today I’m talking about brand consistency and the easy steps you can take to ensure […]

Brand Tips, Branding

Building your brand is like writing a book. You need to have a clear direction of where you want to go. If your story is confusing, your reader is going to be lost and maybe lose interest. It’s the same with your brand. People may judge the book by it’s cover. What’s the experience people […]

Branding Mistakes to Avoid

June 23, 2021

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Colour Palettes for Your Showit Site

Colour Palette

June 15, 2021

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I love playing around with colour palettes. There’s something so fun about putting colours together, seeing what works (and what definitely doesn’t!) And creating a beautiful colour palette for your Showit website is a vital step you don’t want to skip over. Colour plays such an important role in the user experience on your website. […]

Branding, Design, Web Design

Semi-Custom Brand Library

May 30, 2021

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Introducing the Semi-Custom Brand Library. I am so excited to announce the opening of the Open Book Design Co. Semi-Custom Brand Library! This is something I have been working on for a while now, and it’s finally here. I know there are so many of you business owners out there who are just starting out […]

Branding, Design

Creating a mood board can be a really fun and inspiring part of the branding process. Your mood board should include photos, typography, colours, patterns, and textures. Combined, these elements will give you the visual direction for your brand’s design. Now you just need to know how to use your mood board.  After going through […]

Utilize Your Mood Board

May 18, 2021

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What Is a Mood Board & Why Do You Need One?

Why Your Business Needs a Mood Board

February 23, 2021

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What is a mood board and why do you need one? You have most likely seen a mood board before, but maybe you’re not exactly sure what they’re for or how they help with your branding. Well friends, I’m going to help you learn what they are and how you can use one to help […]

Brand Tips, Branding, Design

Branding Elements For Your Brand Identity

January 19, 2021

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Creating your brand identity can feel a wee bit overwhelming, right? Not knowing where to start, especially when you know that having consistency is so important for brands, can keep you from building your brand and moving forward with your business.  To help you gain clarity on your branding elements, below I’ve created a guide […]

Brand Tips, Branding, Design, Featured

Are you struggling to be consistent with your branding? There are a few things that I’ve noticed as to why it’s so hard to be consistent with your branding. Reason one – you only have a logo. If you only have a logo, it’s really difficult to expand into things like Pinterest templates, a media […]

Consistent with your branding

August 20, 2020

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Create the Perfect Logo Design for Your Brand

August 4, 2020

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Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Brand Tips, Branding, Design

Logo Variations For Your Business

Logo Variations

July 6, 2020

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Branding is so much more than your logo. It is the heart and soul behind your business. A strong brand identity, including logo variations, is a system that represents you, your missions and values. Having a strong brand creates a cohesive experience and connection for your audience. It also helps your business grow. Having just […]

Brand Tips, Branding

You hear it all the time. Define your ideal client. But you wonder, “What does that mean, and how do I do it?”. Well it doesn’t have to be as hard as it seems. Let’s dig in and define your ideal client.       What is an Ideal Client? First off you need to […]

Define Your Ideal Client

June 5, 2020

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