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tips and tricks to help your business grow

What is Branding & Why is it Important?

Couch with open laptop, blanket and pillows in front of window

September 14, 2021

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I’m sure you’ve heard the word branding floating around places like Instagram and Pinterest. You know it’s something you should be doing, but you aren’t really sure what it is and why branding is important for your business. Well, you’re not alone! Many business owners struggle to understand branding, what it is, and why it’s […]

Branding, Design, Featured

Colour Palettes for Your Showit Site

Colour Palette

June 15, 2021

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I love playing around with colour palettes. There’s something so fun about putting colours together, seeing what works (and what definitely doesn’t!) And creating a beautiful colour palette for your Showit website is a vital step you don’t want to skip over. Colour plays such an important role in the user experience on your website. […]

Branding, Design, Web Design

Introducing the Semi-Custom Brand Library. I am so excited to announce the opening of the Open Book Design Co. Semi-Custom Brand Library! This is something I have been working on for a while now, and it’s finally here. I know there are so many of you business owners out there who are just starting out […]

May 30, 2021

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Semi-Custom Showit Websites

tablet screen showing Alice Semi-Custom Showit Website Template

May 24, 2021

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They’re here! Semi-Custom Showit Websites!  As with so many business owners, you want a website that elevates your business and guides your visitors to the ultimate goal…working with you! But sometimes, you’re not quite ready for a custom website that could cost a fortune and take weeks to complete. That’s the beauty of a Semi-Custom […]

Design, Showit 5, Web Design

How To Use Your Mood Board

Utilize Your Mood Board

May 18, 2021

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Creating a mood board can be a really fun and inspiring part of the branding process. Your mood board should include photos, typography, colours, patterns, and textures. Combined, these elements will give you the visual direction for your brand’s design. Now you just need to know how to use your mood board.  After going through […]

Brand Tips, Branding, Design

What is a mood board and why do you need one? You have most likely seen a mood board before, but maybe you’re not exactly sure what they’re for or how they help with your branding. Well friends, I’m going to help you learn what they are and how you can use one to help […]

Why Your Business Needs a Mood Board

February 23, 2021

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Branding Elements For Your Brand Identity

January 19, 2021

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Creating your brand identity can feel a wee bit overwhelming, right? Not knowing where to start, especially when you know that having consistency is so important for brands, can keep you from building your brand and moving forward with your business.  To help you gain clarity on your branding elements, below I’ve created a guide […]

Brand Tips, Branding, Design, Featured

Create the Perfect Logo Design for Your Brand

August 4, 2020

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Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Brand Tips, Branding, Design

If you’ve ever tried to DIY your own website design, you know how hard it can be to avoid a cluttered website. Sometimes simplicity is actually difficult to achieve. You have so much information to convey and so many design ideas running through your head. However, without establishing visual priority, our brains cannot organize all […]

website design

June 22, 2020

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How to Choose the Right File Format

FIle Formats

June 15, 2020

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Have you ever wondered what’s the difference between a png or an eps or a jpg file? Choosing the incorrect file format could be undermining your brand. Here, I’m going to cover some of the most popular file formats and their uses so your final product doesn’t look like a big ol’ mess.     […]

Design, Web Design

How to Define Your Ideal Client

Define Your Ideal Client

June 5, 2020

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You hear it all the time. Define your ideal client. But you wonder, “What does that mean, and how do I do it?”. Well it doesn’t have to be as hard as it seems. Let’s dig in and define your ideal client.       What is an Ideal Client? First off you need to […]

Branding, Design, Web Design

Colour plays an important role in your brand. Colour can affect how your brand is perceived and how it makes people feel.  Do the colours of a package make us choose one brand over another? Does the colour of an icon make us more likely to click on it? The short answer is yes.  Colour […]

January 17, 2020

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