I’m sure you’ve heard the word branding floating around places like Instagram and Pinterest. You know it’s something you should be doing, but you aren’t really sure what it is and why branding is important for your business. Well, you’re not alone! Many business owners struggle to understand branding, what it is, and why it’s […]

I love playing around with colour palettes. There’s something so fun about putting colours together, seeing what works (and what definitely doesn’t!) And creating a beautiful colour palette for your Showit website is a vital step you don’t want to skip over. Colour plays such an important role in the user experience on your website. […]

They’re here! Semi-Custom Showit Websites!  As with so many business owners, you want a website that elevates your business and guides your visitors to the ultimate goal…working with you! But sometimes, you’re not quite ready for a custom website that could cost a fortune and take weeks to complete. That’s the beauty of a Semi-Custom […]

Creating a mood board can be a really fun and inspiring part of the branding process. Your mood board should include photos, typography, colours, patterns, and textures. Combined, these elements will give you the visual direction for your brand’s design. Now you just need to know how to use your mood board.  After going through […]

Creating your brand identity can feel a wee bit overwhelming, right? Not knowing where to start, especially when you know that having consistency is so important for brands, can keep you from building your brand and moving forward with your business.  To help you gain clarity on your branding elements, below I’ve created a guide […]

Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Have you ever wondered what’s the difference between a png or an eps or a jpg file? Choosing the incorrect file format could be undermining your brand. Here, I’m going to cover some of the most popular file formats and their uses so your final product doesn’t look like a big ol’ mess.     […]

You hear it all the time. Define your ideal client. But you wonder, “What does that mean, and how do I do it?”. Well it doesn’t have to be as hard as it seems. Let’s dig in and define your ideal client.       What is an Ideal Client? First off you need to […]