Your website is more than just a website. It’s your online home. It’s your space in the digital world. You should be proud to send people to and show it off. It’s important to have a website that is up-to-date, modern and on-brand. Here are 4 signs to tell when you are ready to refresh and redesign your website.
Your website isn’t mobile-friendly.
Having a mobile responsive website is a must today. As the majority of content is being consumed on mobile, your website needs to be as well designed and easy to use as your desktop side. A responsive design means that your website adapts to whatever device a user is on. So before you go ahead and just shrink your desktop site to fit on mobile, you have to look at the overall design and user experience. The beauty of having a Showit website, is that the mobile is not an afterthought. The mobile is designed alongside the desktop so you have complete control over the design.
Your website looks outdated.
Are you embarrassed to send potential clients to your website? Does it look outdated and sad? Then it’s time for a website redesign.
A website redesign is a great opportunity for you to modernize your site. By updating its design, navigation, and visual elements, you’ll create a website that is not only more visually appealing to your audience, but also more aligned with your brand.
You should have a website that you’re proud of and ready to show off to the world.
You’re rebranding.
If you’re thinking about rebranding, redesigning your website makes sense. Since your rebrand may change your logo, fonts, colour palette, and messaging, your old website will not be in alignment with this newly refreshed brand. If your site doesn’t reflect your brand, you could lose brand recognition and quality leads.
You’re not converting visitors.
You have the traffic to your website, but those visitors just aren’t converting to clients. Creating a website design that meets the needs of your potential customers is the first step to higher conversion rates.
The user experience is so vital in converting your visitors to clients. You need to create a site design that solves their problems or provides them with something they want.
Make sure every page of your website has a call-to-action leading them to the final destination. When every page has a strategy, it will perform on autopilot. If the design isn’t generating sales, then it’s time to do something new!
So if you’ve read any one of those 4 reasons and thought, yep it’s time for a redesign, then I’m here to help.
Email me at hello@openbookdesignco.com or visit my website at openbookdesignco.com to reserve a spot in my calendar for your new Semi-Custom Showit Website!
