Maybe you spent hours creating your own brand and web design. Maybe you hired a brand and web designer. Knowing how to successfully carry your brand throughout all areas of your business is an important step in growing your business.
Today I’m talking about brand consistency and the easy steps you can take to ensure you have a cohesive brand.
Have a Brand Style Guide
This guide is created as a blueprint for the visual aspects of a brand. Your Brand Style Guide houses the details of your brand, like how your brand’s colour palette, various logos, and font styles should be used. That way, you can maintain a cohesive look across all your platforms, from your website, to your social media, to your marketing.
Your Brand Style Guide is a simple tool that will help you create a consistent brand. And a cohesive brand is memorable and trustworthy.
Branded Business Resources
Carry your brand throughout all of your third-party apps and business resources. To make it super easy, some resources like Tailwind allow you to program in your brand’s colour palette. With Dubsado you can upload your logos and colours. No matter what systems you use for your invoicing, scheduling, or newsletters, ensure your brand is used consistently using your Brand Style Guide for assistance. Consistency is not only great for brand recognition, but it also helps create trust and credibility for your brand among your prospective clients and customers.
Use Branded Templates
One thing that will not only keep your branding consistent, but also save you time, is to use branded templates whenever possible. Think about all the social media posts, Pinterest pins, or email newsletters you send out. If you’re creating these from scratch each and every time you’re losing so much valuable time. Whether you worked with a designer or are creating these yourself, having a handful of Instagram or Pinterest templates that you can easily and quickly edit will change your life.
Your Brand Voice Matters
One branding aspect that is sometimes overlooked is your brand voice. Brand voice is the way you talk to your audience. It can have any style, as long as it feels true to your brand values and persona—whether it’s playful, intellectual, kind, or fun.
Brand voice is just as important as your brand’s visuals. Your brand voice helps make that emotional connection to your audience. You want to ensure that your brand voice is consistent throughout your website, social media, and in person interactions. Having one persona on social media and another on a Zoom call, may make a potential client wonder what else is going to be different when working with you. Your brand voice is the personal tone that connects you to your audience.
Have a close look at your brand. What are some ways you can create more consistency throughout?
Ready to gain clarity in your brand? Download the Complete Branding Checklist so you can create a cohesive brand and start attracting your ideal client.
