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tips and tricks to help your business grow

How to Be Consistent With Your Branding

Consistent with your branding

August 20, 2020

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Are you struggling to be consistent with your branding? There are a few things that I’ve noticed as to why it’s so hard to be consistent with your branding. Reason one – you only have a logo. If you only have a logo, it’s really difficult to expand into things like Pinterest templates, a media […]

Brand Tips, Branding

Create the Perfect Logo Design for Your Brand

August 4, 2020

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Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Brand Tips, Branding, Design

Branding is so much more than your logo. It is the heart and soul behind your business. A strong brand identity, including logo variations, is a system that represents you, your missions and values. Having a strong brand creates a cohesive experience and connection for your audience. It also helps your business grow. Having just […]

Logo Variations

July 6, 2020

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How to Choose the Right File Format

FIle Formats

June 15, 2020

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Have you ever wondered what’s the difference between a png or an eps or a jpg file? Choosing the incorrect file format could be undermining your brand. Here, I’m going to cover some of the most popular file formats and their uses so your final product doesn’t look like a big ol’ mess.     […]

Design, Web Design

How to Define Your Ideal Client

Define Your Ideal Client

June 5, 2020

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You hear it all the time. Define your ideal client. But you wonder, “What does that mean, and how do I do it?”. Well it doesn’t have to be as hard as it seems. Let’s dig in and define your ideal client.       What is an Ideal Client? First off you need to […]

Branding, Design, Web Design

So you have a small business and you’re thinking it’s time to hire a designer to help with your branding and website design. As this may be your first experience with outsourcing any aspect of your business to a third party, it may feel a bit scary. I’ve gathered some  tips to ask the right […]

May 5, 2020

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How To Use Colour To Attract Your Ideal Client

January 17, 2020

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Colour plays an important role in your brand. Colour can affect how your brand is perceived and how it makes people feel.  Do the colours of a package make us choose one brand over another? Does the colour of an icon make us more likely to click on it? The short answer is yes.  Colour […]

Brand Tips, Branding, Design

How to Choose the Right Colours for Your Brand

December 26, 2019

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Selecting the colours for your brand is such an exciting part of the branding process, but how do you choose the right colours? It’s more than just picking your favourite colours and adding them to your website and marketing. There are some steps to take and elements to consider before finalizing your brand colours. Ideal […]

Brand Tips, Branding, Design

A brand style guide is created as a blueprint for the visual aspects of a brand. It’s a simple tool that will ensure your branding remains consistent creating a memorable and trustworthy brand. One of the things I like to do for the  entrepreneurs and small businesses I work with on custom brand and web […]

December 17, 2019

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Plan Your Website With a Site Map

Plan your website with a site map

November 8, 2019

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As you start to plan your website, it’s important to begin with a strong foundation by laying out a site map. Creating a strategy and map of your site prior to beginning the design is one of the most important pieces of your website design process.   When it comes to creating your website, it’s tempting […]

Design, Showit 5, Web Design

My Brand and Web Design Process

October 29, 2019

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Have you ever wondered what is involved in working with a brand & web site designer? It’s a big step in your business, and if you’ve never worked with a designer it’s hard to know what to expect. In this post, I’ll be sharing a look inside my brand & web design process to help […]

Branding, Design, Web Design

Fall is my all-time favourite season (apple spice vs. pumpkin spice? Which camp are you in?) But with the change in seasons, sometimes comes a change in your business. You may be thinking it’s time to re-brand your business. But do you really need to re-brand, or would just a refresh be all that’s needed? […]

September 26, 2019

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