Are you struggling to be consistent with your branding? There are a few things that I’ve noticed as to why it’s so hard to be consistent with your branding. Reason one – you only have a logo. If you only have a logo, it’s really difficult to expand into things like Pinterest templates, a media […]

Having the perfect logo design for your brand is key. Your logo is unique to you and your brand. An unprofessional looking logo design could have a bigger impact on your business than you may think. We all judge a book by it’s cover (even though we try hard not to). A first impression (your […]

Have you ever wondered what’s the difference between a png or an eps or a jpg file? Choosing the incorrect file format could be undermining your brand. Here, I’m going to cover some of the most popular file formats and their uses so your final product doesn’t look like a big ol’ mess.     […]

You hear it all the time. Define your ideal client. But you wonder, “What does that mean, and how do I do it?”. Well it doesn’t have to be as hard as it seems. Let’s dig in and define your ideal client.       What is an Ideal Client? First off you need to […]

Colour plays an important role in your brand. Colour can affect how your brand is perceived and how it makes people feel.  Do the colours of a package make us choose one brand over another? Does the colour of an icon make us more likely to click on it? The short answer is yes.  Colour […]

Selecting the colours for your brand is such an exciting part of the branding process, but how do you choose the right colours? It’s more than just picking your favourite colours and adding them to your website and marketing. There are some steps to take and elements to consider before finalizing your brand colours. Ideal […]

As you start to plan your website, it’s important to begin with a strong foundation by laying out a site map. Creating a strategy and map of your site prior to beginning the design is one of the most important pieces of your website design process.   When it comes to creating your website, it’s tempting […]

Have you ever wondered what is involved in working with a brand & web site designer? It’s a big step in your business, and if you’ve never worked with a designer it’s hard to know what to expect. In this post, I’ll be sharing a look inside my brand & web design process to help […]