I'm Stephanie, brand and website designer with a love for helping women build their dream business. I'm here to help you get get that custom look for your business - without the custom price.
What is a mood board and why do you need one? You have most likely seen a mood board before, but maybe you’re not exactly sure what they’re for or how they help with your branding. Well friends, I’m going to help you learn what they are and how you can use one to help you create your brand.
A mood board is a collage containing a mix of images, text, and inspiration that define your brand and communicate your brand identity. A mood board helps to establish the mood for your brand and helps you discover your brand aesthetic. Creating a mood board can be a really fun and inspiring part of the branding process. Your mood board should include photos, typography, colours, patterns, and textures. Combined, these elements will give you the visual direction for your brand’s design.
Before you start working on your visuals, a mood board will ensure your brand design is going in the right direction. Getting your mood board right before you start designing is crucial to knowing your brand is going to resonate with your Ideal Clients.
All the details of your visual identity work together to tell your brand story. A mood board shows how this will be accomplished. For example, colour sets a mood, typography makes a statement, patterns and motifs further communicate values. Together, these elements build a cohesive brand story.
I know it’s exciting to dig right into creating your board however, it’s so, so important to understand your brand’s direction and message first. You need to begin by establishing your brand’s foundations before any designing can begin. I mean, how can you begin to create a visual identity, if you don’t know who you’re trying to connect to and what that message is. If you want to learn more about brand discovery, read these posts:
Now that you’ve established your audience and brand message, it’s time to start collecting images!
Look on Pinterest, Google, stock sites, Instagram, anywhere. Create a board with images, patterns, fonts, and textures that capture the mood and feeling you want to create based on your previous brand discovery.
Make sure to think about your Ideal Client when choosing your images. With them in mind, ask yourself what kind of imagery they might find appealing? What might capture their interest or grab their attention? Look for images that will appeal to them.
You also need to make sure these images all work together. Look for similarities like repeat colours, textures, patterns, and font styles. Now that you have a good collection of images, you can begin eliminating. You want to be left with a small selection that shows the various aspects of your brand and have the same overall feel and colour palette.
It’s time to create some organized chaos from those collected images by placing them on your mood board. One of the simplest and most effective presentations is to make a collage with the images you’ve collected. Move the images around to create different compositions. Play around with the images until you are happy with the board you’ve created.
Avoid letting your mood board become cluttered and overwhelming. Make the main branding elements the focus, with the other images and ideas in a supporting role. A well-organized board should have a clear direction on where you brand visuals will be going. Your colours, font style, and overall aesthetic should be well established and easily convey your brand message.
Your board isn’t only to determine your brand’s feeling and direction. How you want to position your brand should also be top of mind. Do you want to look luxurious, or adventurous, or fun?
Think back to your Ideal Clients and what they would be attracted to. You want those all important Ideal Clients to respond to your brand visuals in the right way.
Take a look at your board, what is your initial reaction about how your brand appears? Does that align with your vision? If not what needs to change? You will use your mood board to draw inspiration for your brand’s visual elements. If you want it to send the right message about your positioning, you need to create that feel in your mood board first, and the design will follow.
When you’re consistent in your brand’s visual marketing, you will build trust in your brand and set yourself apart as an expert in your industry.
Ready to upgrade your brand identity? Email me at email@example.com or visit my website at openbookdesignco.com to reserve a spot in my calendar! Although I live in Hamilton, ON I offer my design services to clients all over Canada and the world!
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