I’m sure you’ve heard the word branding floating around places like Instagram and Pinterest. You know it’s something you should be doing, but you aren’t really sure what it is and why branding is important for your business.

Well, you’re not alone! Many business owners struggle to understand branding, what it is, and why it’s important. So here we go! I’m breaking down what branding is and why it’s important.

What is Branding?

Branding is what you need to stand out and take your business to the next level. Think about what your audience sees, experiences, and feels when they interact with your business.  It’s so much more than your logo or colour palette. The trifecta of your visual identity, your brand messaging, and your client experience, that’s branding.

Why is Branding Important? 

Branding helps you stand out.

No matter your industry, you’re going to have competition. Though your competition might have a similar product or service, branding will help you stand out and show your audience why they should buy from you or work with you over your competitors.

It creates a consistent experience.

No matter which platform someone is seeing your brand, it’s recognizable. This means the same design, voice, messaging are always used. 

Remember, your brand is your story and you’re trying to connect with your Ideal Clients through that story. Your brand needs to be cohesive and consistent so your audience knows what to expect from you. This way you can consistently create a connection that keeps them coming back for more. Consistency is essential for your audience to understand who you are and what you’re about. No matter how they interact with you, your audience should be receiving the same message.

Read Also: Branding Mistakes to Avoid

It builds brand recognition.

Think about a big name brand you love. They’re instantly recognizable, right? You can have the same thing! By being consistent with your brand message and visuals, you will have a distinct style that people will automatically recognize as being yours. Whatever platform they’re on, be it Instagram or Pinterest, they’ll know right away that the post is yours, making them more likely to stop scrolling.

Branding creates an emotional connection.

Creating an emotional connection with your audience can really change your business. Focusing on the heart and soul of your business, is what transitions a prospective client into a raving fan and loyal repeat client. An emotionally connected and invested audience is more likely to trust and buy other products and services you offer.

Your brand so is important to your business. Everything you do has a hidden message and impact to your potential customers. 

If you’re ready for a new brand identity, I’m here for you to ask questions and to create a beautiful, modern brand for you!