Your business needs a website. A lot of businesses believe that social media is the way to go and think that an Instagram account or Facebook page is all they need.
However, building an online presence is essential for your business. While it might seem like a great idea when you first start your business, it’s not the best if you want to grow it. Without a website, you’re restricting how far your business can grow.
Reason why you need a website:
It builds trust and credibility
Having a website for your business makes it more trustworthy than having only an Instagram or Facebook account. The hard truth is that people won’t buy your products or book your services before trusting you first. Your website is a great marketing tool to showcase your skills and knowledge, and you can be perceived as an expert in your field.
Reason why you need a website:
Your website is working for you 24/7
Having a website will grow your business by providing you with a 24/7 promotional tool that customers can access anytime, anywhere.Your website can be accessed day or night from all devices, so it’s vital to have a mobile responsive site. Your audience can purchase your products or book your services while you’re doing the dishes, on vacation, or even asleep. Your website is always working for you.
Reason why you need a website:
You own it
You don’t own social media, but you own your website. You can decide what you publish there and it won’t be taken down without any reason. Even if Instagram crashes (que panic mode!) or you’re thrown in Facebook jail, by having your own website and your own email lists you can continue to grow.
Reason why you need a website:
Websites convert
Your website is supposed to be working for you and connecting with your Ideal Client, even when you’re not around. Your website should be focused on converting visitors into paying customers. You can share your work and build your brand awareness on social media. But at the end of the day, you want to guide those followers to your website to show your offers and sell your services.
Reason why you need a website:
A website helps you get found
SEO is so, so important! Think about the first thing you do when you see someone’s social media account and you want to find more about them? You Google them! Google won’t index your latest Instagram post when someone is searching for the best person in town to do the job, but if your website is done well and optimized for SEO, it will show up.
Reason why you need a website:
It helps you stand out from the competition
There are so many others on social media platforms who do similar things as you, it’s easy to get lost in the crowd. But when someone lands on your website, your own brand identity shines through.
When you’re scrolling through Instagram or Facebook, it’s hard to focus only on one brand & business (shiny object syndrome). Once someone is on your site, their focus is on you. With your website, you have a chance to share your story with your ideal clients and make sure your story is seen.
If your business doesn’t have a website yet – I’m here to help you out! Check out my brand & website design package.
hello@openbookdesignco.com
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